Strict KPI Baseline
Budget decisions are anchored on strict, code-and-time matched attribution.
Built for Charity Fundraising Teams
Turn DRTV Spend Into Defensible Donation Revenue Decisions
Quantify TV impact with strict attribution, built-in QA controls, and board-ready decision evidence.
Explainable KPI Engine
Data Quality Guardrails
Audit-Ready Decision Logs
QA Before Decision
Parse rates, schema checks, and consistency gates surface risk before you act.
Decision Policy Controls
Thresholds for transactions, attribution rate, and ROAS help prevent weak decisions.
Full Audit Trail
Save, export, and review decision records with linked assumptions and outcomes.
Spot-level DRTV ingestion
Attribution math you can explain
Actionable WARN/FAIL playbook
Why Charity Teams Struggle to Trust TV Attribution
- TV impact is often estimated, not demonstrated.
- Budget reviews become opinion-led instead of evidence-led.
- Data inconsistencies can silently distort results.
What the Platform Changes
- Quantify attributable donation revenue from DRTV exposure windows.
- Standardize budget conversations with shared KPI definitions.
- Catch data quality risks early with explicit WARN/FAIL signals.
From Files to Budget Decisions in Three Steps
1) Upload DRTV and donation files
Import standard CSV/XLSX exports from your media and donation systems.
2) Validate mappings and data quality
Confirm column mapping, review parse rates, and inspect QA checks.
3) Review attributed revenue and policy status
Use strict decision KPIs for budget actions, with diagnostics for sensitivity analysis.
Numbers You Can Explain to Fundraising, Finance, and Leadership
One operating model: strict decision KPIs, transparent diagnostics, auditable actions.
Decision KPIs (Strict Baseline)
Revenue attribution for budget decisions uses strict logic only: code match + valid timing + net paid status.
See KPI MethodDiagnostic Modes (Scenario Testing)
Hybrid and Extended modes are visibility tools to test sensitivity, not automatic budget approval logic.
Test in AppQA Playbook
Every WARN/FAIL includes a direct corrective action so your team can resolve issues quickly and consistently.
Open QA PanelsBuilt for Real Fundraising Operations
Translate attribution into weekly execution with clear ownership and measurable outcomes.
Weekly control
Weekly Budget Allocation Reviews
Compare strict attributed revenue to spend and adjust media pressure with clear thresholds.
Get Weekly Template
Cross-channel
TV + Digital Coordination
Understand timing overlap between DRTV spots and donation behavior to improve channel orchestration.
Review Coordination Plan
Executive reporting
Board-Ready Performance Reporting
Present transparent KPI definitions and auditable evidence behind each recommendation.
Request Board PackLicensing Options
Choose the plan aligned to your operating scope and governance requirements.
Starter
Team License
Ideal for one market and one fundraising team. Includes core attribution, QA checks, and decision logging.
Fast setup
Operational in weeks
- Single-market workspace
- Core attribution + QA
- Email support
Growth
Multi-Market License
For charities operating across multiple markets or brands. Includes consolidated governance and cross-market controls.
Scale-ready
Central governance
- Multi-market governance
- Unified decision logs
- Priority support
Enterprise
Enterprise License
For complex governance, advanced support, and tailored onboarding with enterprise-level controls.
Risk control
Custom operating model
- Custom controls and access model
- Advanced onboarding
- Enterprise SLA
Trust, Governance, and Compliance
Keep full control of mappings, assumptions, and decision records with clear quality controls.
Data Handling
Operational controls and traceability from file ingestion to decision records.
Read Privacy NoticeMethod Transparency
Clear distinction between decision KPIs and diagnostic indicators.
Read Method DisclaimerSchema alignment92%
Decision policy coverage96%
Audit readiness100%
Impact Snapshot
Example outcome from a weekly optimization cycle on charity fundraising media mix.
Commercial Readiness for Licensed Rollout
Procurement-ready by design, with structured onboarding and governance from day one.
Procurement Pack
Method note, KPI definitions, QA policy, and licensing summary for internal approval workflows.
Onboarding Path
File mapping workshop, pilot validation cycle, and operational handover with clear owners.
Operating Cadence
Weekly runbook for refresh, QA checks, allocation decisions, and audit-ready documentation.
Quick ROI Estimator
Test your assumptions and estimate incremental attributed revenue in seconds.
Formula: Incremental Revenue = Current Attributed Revenue × Uplift %. Projected ROAS = (Current + Incremental) ÷ Monthly DRTV Budget.
Estimated incremental attributed revenue: EUR 114,000
FAQ
Direct answers to the key attribution, QA, and governance questions.
How is attributed revenue calculated?
Decision revenue uses strict attribution only: valid campaign code matching, correct timing window, and net paid donation status.
Why do I sometimes see WARN in QA?
WARN flags potential risk or low visibility. It does not always block analysis, but it indicates where validation or cleanup is recommended.
Do attribution modes change budget decision KPIs?
No. Strict mode remains the decision baseline. Hybrid and Extended are diagnostic for sensitivity and exploratory analysis.
Which files are required?
You need DRTV spot-level data and donations data with date/time, amount, and payment status at minimum.
Ready to Increase Budget Confidence in Your Fundraising Decisions?
Book a working session to validate your data and launch a strict, decision-ready attribution workflow.