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Data Intake

Load files, validate structure, then run a clean analysis session.

Quick start (30 seconds)
  1. Upload Donations and DRTV files.
  2. Click Validate Files and fix only blocking errors.
  3. Click Run Analysis to populate KPI, charts, and recommendations.
Step 1 Upload files Pending

Select one or more files per source. All files are merged in one run.

Step 2 Validate schema Pending

Check required columns and quality before processing.

Step 3 Run analysis Pending

Compute KPI, charts and recommendations from validated data.

Mode: Current run focus.
+ Add scientific covariates (optional)
Validation: pending

Validate first, then run analysis.

Utilities (Sample & Exports)

Upload donations + DRTV files, validate, then run analysis.

Workflow status: waiting for file upload.

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File Preview (first rows)

Donations

DRTV

Diagnostics & Operations

Workflow Assistant

Data Drift Monitor

Observability Monitor

Dataset Overview

Data Contract Diagnostics

Client Onboarding Checklist

Step 1Upload & ValidateLoad donations + DRTV and run validation.
Step 2Run AnalysisProcess files and save report snapshot.
Step 3Review RecommendationsCheck gate, confidence, and observed outcome.
Step 4Export Buyer PackExport Executive, KPI Trust, and Scientific Audit.

Executive KPIs

Use these KPI cards for a fast executive readout. They answer: how much value was attributed, how efficient spend is, and whether decisions are being approved for execution.

Executive Summary

Quick, non-technical readout to decide what to do next without opening every section.

Scientific Scorecard

Simple scientific reliability summary for non-technical users before taking budget decisions.

KPI Lineage

Revenue Trend Snapshot

Top Stations Snapshot

Complexity Snapshot

This section is a data quality checkpoint. It shows if your dataset is broad and reliable enough before making scaling or budget decisions.

Model Reliability

Use this panel to decide if recommendations are safe to scale or should remain in controlled test mode.

Station Distribution Stress Test

Charts & Signal Maps

Charts highlight where performance happens: over time, by hour/day, and by station. Use them to spot growth windows and underperforming segments quickly.

Attributed Value Context/Relative Mix Attention Zone

Attribution Trend

Shows the trend of attributed revenue across saved reports to quickly spot acceleration or slowdown.

Signal Funnel

Tracks how many records survive each stage, so you can identify where value is leaking.

Revenue by Hour (Attributed)

Highlights the most productive broadcast hours to optimize scheduling and media pressure.

Revenue by Day (Attributed)

Daily pattern view to separate stable performance from short-term volatility.

Attribution Mix

Distribution of attribution methods to understand signal quality and match reliability.

Revenue by Spot (Top)

Top stations ranked by attributed revenue to prioritize budget decisions and testing plans.

Top Performing Stations

Station ranking table for media prioritization. Use it to decide where to defend budget and where to test increases.

Decision Outcomes

Operational governance log. It explains what decisions were approved or blocked and helps unblock execution bottlenecks.

Table Insights

Secondary indicators derived from table data. Use these to validate concentration risk, decision quality, and readiness for scaling.

Recommendations

Actionable next steps generated from current KPI thresholds. This is your execution queue for the next optimization cycle.

Decision Confidence Board

One-place decision block for non-analyst users: quality, confidence, current action and rationale.

Scale Safety Signal

Strategic Playbook

Interpretation

Narrative summary for non-analyst stakeholders. It translates KPI changes into clear business direction and risk signals.